Foraging for Balance.
Forij is a wellness-forward food brand that creates mushroom-infused granola designed to support brain and gut health. Rooted in functionality and intentional living, the brand connects ancient foraging instincts with modern nutritional needs.
This project aimed to shape Forij’s strategic foundation, tone of voice, and packaging communication around a single compelling narrative: The Modern Forager.
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Project Management, Brand Voice, Messaging, Copywriting.
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Led project management, overseeing timelines, creative development, and packaging execution with the team.
Developed the brand strategy, including voice, positioning, and core messaging.
Created the brand narrative and tagline, aligning visual and verbal identity.
Wrote packaging copy and product storytelling for consumer-facing materials.
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“We are in constant movement. In the past, we foraged for wild vegetation and nutrients to have a subsistence lifestyle. We acted by a combination of instinct and need. With time, we have distanced ourselves from nature.”
“We are modern foragers. Directly from the source, we offer granola elevated by mushrooms. Good for your brain, good for your body, and good for you, without sacrificing taste or texture.”
“We return to nature.”
Brand Narrative & Strategic Messaging
