Timeless Duality.
A place to release, recharge, and return to balance.
MAYA is a luxury resort by the Marriott chain, located in Zanzibar, that invites guests into an immersive experience of restorative luxury and self-discovery. The brand’s philosophy centers on the harmony of opposites: release and recharge, light and shadow, serenity and energy; offering a deeply sensorial, reflective journey. This project focused on turning that philosophy into a powerful digital presence.
-
Brand Voice, Brand Strategy, Messaging, Copywriting, Social Media Strategy.
-
Developed the social media creative concept: “Timeless Duality.”
Created a comprehensive strategy book, streamlining content planning, brand voice, tone, formats, platform guidelines, and performance metrics.
Defined brand pillars and translated them into themed content categories, formats, and ideas for reels, carousels, stories, and ads.
Built editorial and media strategy, including post timing, platform optimization, and visual guidelines.
Created descriptive texts for bios, benchmark brand analysis, and visual narrative themes.
-
Brand Narrative Excerpt:
“In the realm of existence, duality is the most basic state of nature, a dance of opposites, where wonder unveils whispering secrets through nature's symphony.”
“The release and recharge are entwined, forever flowing in divine harmony.”
Content Pillars (examples):
Culinary + Wellness: From indulgent spa moments to vibrant beachfront dining.
Light & Shadow: Visuals contrasting serenity and energy, sunrise to sunset.
Nature's Whispers: ASMR-style content with ambient soundscapes.
Mindfulness Moments: Mini guided videos for mental reset.
Exclusive Retreats: Showcasing villas, nature, design, and experiences.
Format Strategy Highlights:
Reels: “Duality in Timelapses”: e.g., sunrise to nightfall, spa to dance.
Stories: “Nature’s Whispers,” “Indulge in Luxury,” and immersive perspectives.
Highlights: Organized by experience type (accommodation, relaxing, cultural, active).
Brand Voice & Social Media Strategy