Let’s find something RARE.

RARE Properties is a boutique real estate firm based in Los Angeles, specializing in helping clients find exceptional homes and investment opportunities. Known for its elevated brand identity and personal approach, the firm needed messaging that reflected its refined tone, clarity, and market positioning. This project focused on refining and aligning the brand's written communication across its website and digital platforms.

  • Copywriting and UX Writing.

    • Crafted and edited UX copy to match RARE’s brand tone.

    • Used Figma as a collaborative tool, exchanging content and feedback with the client directly within the site’s live layout.

    • Refined headlines, calls to action, and navigational content to enhance site flow and brand appeal.

UX Writing & Brand Messaging Alignment

I supported RARE Properties in shaping a clear, premium, and confident voice across their site, editing and curating every message to reflect the brand’s values and client promise. My role combined strategic UX writing with hands-on collaboration in Figma, ensuring a seamless handoff from content to design and client review.

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